How Much Should I Discount For Prepaid SaaS Contracts?

Ravi Parikh — June 9, 2014 — Most software-as-a-service (SaaS) products are billed on a monthly basis. But many offer discounts for one year or two year upfront commitments. A few examples: Optimizely - 10% off for a 1 year commitment, 25% off for 2 years Olark - 10% off… Read More

Using Data to Simplify Your Product

Ravi Parikh — June 2, 2014 — Building new features is fun. There are few things more exciting than imagining the myriad possibilities of your product, and making those possibilities happen. But it’s often just as important to remove unneeded features. Why remove a feature? Even the simplest features… Read More

Garbage In, Garbage Out: How Anomalies Can Wreck Your Data

Ravi Parikh — May 7, 2014 — A 1960 census reported a shocking fact: several teenage women across the United States had 12 or more children each. These were women aged 19 or younger who already had massive families. As it turns out, this never happened. The truth was that… Read More